Google Analytics alternative
A Google Analytics alternative with no cookie banner.
Google Analytics is free, but it sets cookies, Google requires consent signals for visitors in the EU, and its reports take real learning. ReplaStats sets no cookies, works on any website with one line of code or the WordPress plugin, and keeps the reports to the ones you actually read. Free for one site; $9 a month for a year of history, replays and heatmaps.
If you buy Google Ads, keep Google Analytics: ReplaStats has no ads integration. The comparison below says where each one wins.
Side by side
Google Analytics 4 or ReplaStats
| Google Analytics 4 | ReplaStats | |
|---|---|---|
| Price | Free for standard properties | Free for one site with 3 months of history; $9 a month for 12 months; $19 for 10 sites |
| Cookies | _ga and _ga_<id>, two years each | None, and nothing stored in the visitor’s browser |
| Visitors in the EU | Google requires consent signals for them (consent mode v2) | No cookies to ask about |
| How long data is kept | 2 or 14 months for explorations and funnels | 3 months to 5 years by plan, for everything |
| Setup | The Google tag, then learning GA4’s reports | One line of code, or the WordPress plugin |
| Several sites at once | One property at a time | Every site on one board (Pro and Agency) |
| Session replays and heatmaps | Not built in | Included from Starter |
| Google Ads and BigQuery | Built in | Not available |
| Asking Claude | Google’s experimental MCP server, set up yourself | Included on Pro and Agency |
Before you switch
When Google Analytics is still the better choice
You run Google Ads
Conversion imports, audiences and remarketing all come from GA4. ReplaStats has no ads link at all.
You need raw data at scale
GA4 exports to BigQuery and handles very large properties. ReplaStats is built for reading, not for a data warehouse.
It has to be free at any size
Our Free plan covers one site and three months of history. Past that, ReplaStats costs money and GA4 does not.
You need its attribution models
Data-driven attribution and deep event modelling are GA4’s home ground. ReplaStats keeps to visitors, sources, pages and journeys.
Moving across
From Google Analytics to ReplaStats in four steps
- Choose a plan and tell us the sites you want counted.
- Add the line of code we send you, or upload the plugin on WordPress. The install page has the steps for each platform.
- Run both side by side for a few weeks. Expect different totals: ReplaStats also counts the visitors who would refuse a consent banner.
- Export what you want to keep from Google Analytics, then remove its tag. Your Google Analytics history doesn’t move across.
Questions people ask
Is ReplaStats free like Google Analytics?
The Free plan costs nothing for one website and keeps three months of history. Starter is $9 a month for a year of history, session replays and heatmaps, and Pro is $19 a month for ten sites.
Do I still need a cookie banner?
Not for ReplaStats: it sets no cookies and stores nothing in the visitor’s browser. Other tools on your site that do set cookies may still need one.
Will my numbers match Google Analytics?
No. ReplaStats also counts visitors who would decline a consent banner, and it recognises visitors differently, so the totals differ. Run both for a few weeks before you compare.
Can I import my Google Analytics history?
No. ReplaStats starts counting on the day you add it. Export the Google Analytics reports you want to keep before you remove its tag.
Does it work on Shopify, Wix and Webflow?
Yes. It works on any website that lets you add a line of code to the page, and WordPress has a plugin. The install page has the steps for each platform.
Every site you run, counted the same way.
One line of code or the WordPress plugin, no cookie banner, and no traffic limits on any plan.
Also compared: Plausible · cookieless analytics tools · connecting Google Analytics to Claude